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Art Weinstein wrote the book on customer value and B2B market segmentation !
Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.
Does your company offer exceptional value?
>SUPERIOR CUSTOMER VALUE - Finding and Keeping Customers in the Now Economy, 4th Ed.
CUSTOMER VALUE / SEGMENTATION
We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, videos can be found here!
> Customer Value blog - 10,000 + views, see grey box on home page - read top posts, subscribe (FREE)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> Latest Research - email me for these articles:
1. Houdini's Magical Marketing Strategies (Journal of Strategic Marketing)
2. Global Customer Satisfaction and Experience Management (Academy of Marketing Science)
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
Art Weinstein, Ph.D.
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Pembroke PInes, FL 33028 USA
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