CUSTOMER VALUE / SEGMENTATION
We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.
Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.
Does your company offer exceptional value?
>SUPERIOR CUSTOMER VALUE - Finding and Keeping Customers in the Now Economy, 4th Ed.
Whether you need 1 hour, 1 day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.
Art Weinstein wrote the book on customer value and B2B market segmentation !
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
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"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
> Customer Value blog - 9,000 + views, see grey box on home page - read top posts, subscribe (FREE)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> Latest Research - email me for these articles:
1. Houdini's Magical Marketing Strategies (Journal of Strategic Marketing)
2. Global Customer Satisfaction and Experience Management (Academy of Marketing Science)