CUSTOMER VALUE / B2B SEGMENTATION
We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.
Learn how to analyze markets and create exceptional value for customers from the professor who wrote the books on customer value and market segmentation!
SUPERIOR CUSTOMER VALUE: Finding and Keeping Customers in the Now Economy (2019)
Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing insights and recommendations to solve Now Economy business challenges.
Whether you need 1 hour, 1 day, 1 week, or 1 month of training, we will custom design powerful results-oriented sessions delivered face-to-face or via the latest technology.
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, and videos can be found here!
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
Copyright Art Weinstein, 2019
All Rights Reserved
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
> Customer Value blog - click gold box on home page to read/subscribe
> About the Book - green box
> Forthcoming research:
Creating Superior Customer Value in the Now Economy (Journal of Creating Value)
Global Customer Satisfaction and Experience Management (Academy of Marketing Science)