Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing insights and recommendations to solve Now Economy business challenges.
Learn how to analyze markets and create exceptional value for customers from the professor who wrote the book on customer value and B2B market segmentation!
Superior Customer Value: Finding and Keeping Customers in the Now Economy (2019)
CUSTOMER VALUE & SEGMENTATION
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"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
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Superior Customer Value : Finding and Keeping Customers in the Now Economy (4th ed., 2019)