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Superior Customer Value: Finding and Keeping Customers in the Now Economy (4th ed., 2019)
We use qualitative and quantitative analyses with syndicated secondary and CRM insights to develop practical solutions to marketing challenges in the Now Economy.
Customer Value & B2B Segmentation
"We selected Art Weinstein because of his expertise in business psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
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Superior Customer Value : Finding and Keeping Customers in the Now Economy (4th ed., 2019)
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