Art Weinstein is the professor who wrote the book on customer value and market segmentation !
CUSTOMER VALUE / B2B SEGMENTATION
We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.
Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.
Does your company know how to create exceptional value for customers ?
SUPERIOR CUSTOMER VALUE: Finding and Keeping Customers in the Now Economy (2019)
Whether you need 1 hour, 1 day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
Copyright Art Weinstein, 2020
All Rights Reserved
> Customer Value blog - click gold box on home page to read/subscribe
> Book Reviews - Journal of Marketing Analytics and Journal of Marketing Communications
> Creating Superior Customer Value in the Now Economy (Journal of Creating Value) - email me for article
Global Customer Satisfaction and Experience Management (Academy of Marketing Science)
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, and videos can be found here!
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada