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Art Weinstein is the professor who wrote the book on customer value and market segmentation !

CUSTOMER VALUE / B2B SEGMENTATION

Advice   Research   Training

We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.

Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.

​Does your company know how to  create exceptional value for customers ?


​SUPERIOR CUSTOMER VALUE: Finding and Keeping Customers in the Now Economy (2019)


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  Art Weinstein

Whether you need 1 hour, 1  day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.