We use qualitative and quantitative analyses with syndicated secondary and CRM insights to develop practical solutions to marketing challenges in the Now Economy.


  Art Weinstein

Learn how to analyze markets and provide superior value to customers from the professor who wrote the book on

Market Segmentation  and Customer Value!

Superior Customer Value: Finding and Keeping Customers in the Now Economy (4th ed., 2019) 


Customer Value & B2B Segmentation

Training - Research - Consulting

Once we have executive buy-in, we oversee the project implementation process from start to finish. This includes model building and working with the marketing team and customers.

Whether you need one hour, one day, one week, or one month of training, we will custom design a powerful results-oriented session delivered face-to-face or via the latest technology.