Art Weinstein is the professor who wrote the book on customer value and market segmentation !

CUSTOMER VALUE / B2B SEGMENTATION

Advice   Research   Training

We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.

Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.

Does your company know how to  create exceptional value for customers ?


SUPERIOR CUSTOMER VALUE: Finding and Keeping Customers in the Now Economy (2019)





  



  Art Weinstein

Whether you need 1 hour, 1  day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.