We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.

Advice   Research   Training


Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.

  Art Weinstein

Art Weinstein wrote the book on customer value and B2B market segmentation !

CUSTOMER VALUE / SEGMENTATION


Whether you need 1 hour, 1  day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.


Does your company offer exceptional value?


>SUPERIOR CUSTOMER VALUE - Finding and Keeping Customers in the Now Economy, 4th Ed.