Whether you need 1 hour, 1 day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.
CUSTOMER VALUE / SEGMENTATION
Does your company offer exceptional value?
> SUPERIOR CUSTOMER VALUE - Finding and Keeping Customers in the Now Economy, 4th Ed.
Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.
Art Weinstein wrote the book on customer value and B2B market segmentation !
We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, videos can be found here!
> Customer Value blog - 5,500 + views, gold boxes on home page - read top posts, subscribe (free)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> Creating Superior Customer Value in the Now Economy article in Journal of Creating Value - just published
> Forthcoming Research
Global Customer Satisfaction and Experience Management (Academy of Marketing Science)
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
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All Rights Reserved