Art Weinstein wrote the book on customer value and B2B market segmentation !
Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing information, insights, and ideas to solve today's Now Economy business challenges.
Does your company offer exceptional value?
> SUPERIOR CUSTOMER VALUE - Finding and Keeping Customers in the Now Economy, 4th Ed.
CUSTOMER VALUE / SEGMENTATION
We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.
Whether you need 1 hour, 1 day, 1 week, or 1 month of customized training, we will design powerful, results-oriented sessions delivered face-to-face or via the latest technology.
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, videos can be found here!
> Customer Value blog - 7,000 + views, see gold box on home page - read top posts, subscribe (free)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> New Article - "Creating Superior Customer Value in the Now Economy" in Journal of Creating Value
> Forthcoming Articles - "Business Models for the Now Economy" ; "Global Customer Satisfaction and Experience Management"
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
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