CUSTOMER VALUE / B2B SEGMENTATION

Advice   Research   Training

We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.

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​Learn how to analyze markets and create exceptional value for customers from the professor who wrote the books on customer value and market segmentation!


​SUPERIOR CUSTOMER VALUE: Finding and Keeping Customers in the Now Economy (2019)


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Whether you need 1 hour, 1  day, 1 week, or 1 month of training, we will custom design powerful results-oriented sessions delivered face-to-face or via the latest technology.

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Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing insights and recommendations to solve Now Economy business challenges.

  Art Weinstein

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