Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing insights and recommendations to solve Now Economy business challenges.

Learn how to analyze markets and create exceptional value for customers from the professor who wrote the book on customer value and B2B market segmentation!

Superior Customer Value: Finding and Keeping Customers in the Now Economy (2019)




  



CUSTOMER VALUE & SEGMENTATION

Advice   Research   Training

We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.


  Art Weinstein

Whether you need 1 hour, 1  day, 1 week, or 1 month of training, we will custom design powerful results-oriented sessions delivered face-to-face or via the latest technology.