Qualitative, quantitative, syndicated, and CRM inputs are used to develop practical marketing insights and recommendations to solve Now Economy business challenges.

​Learn how to analyze markets and create exceptional value for customers from the professor who wrote the book on customer value and B2B market segmentation!

Superior Customer Value: Finding and Keeping Customers in the Now Economy (2019)

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CUSTOMER VALUE & SEGMENTATION

Advice   Research   Training

We oversee project implementation from start to finish. This includes model building and working with the executive team, marketers, and prospects/customers.

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  Art Weinstein

Whether you need 1 hour, 1  day, 1 week, or 1 month of training, we will custom design powerful results-oriented sessions delivered face-to-face or via the latest technology.