Art Weinstein, Ph.D., is Professor of Marketing in the Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida (USA). He is one of the top 5 cited researchers in the world on B2B segmentation and customer value (Google Scholar).
Dr. Weinstein specializes in providing practical strategic solutions to complex marketing problems. Customer behavior, market forces and research drive his analyses and recommendations. Art has assisted some of the leading companies in the world such as Bayer Diagnostics, Bristol-Myers Squibb, Citrix Systems, Hewlett-Packard, Intel and Motorola.
Art has written 8 books and more than 80 scholarly papers and trade articles on customer-focused marketing strategy issues.
My aim is for all of my sessions and engagements to be informative, innovative, involving and implications-oriented! I am passionate about assisting my clients solve marketing problems, create successful business models and provide new strategic insights and directions.
Blog [FREE] - Customer Value in the Now Economy
Book - now available in paperback, hardcover, e-book
Research - scholarly articles, working papers
> Customer Value blog - 7,300 + views, see grey box on home page - read top posts, subscribe (FREE)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> Latest Research - email me for these articles:
1. "Creating Superior Customer Value in the Now Economy" in Journal of Creating Value
2. "Business Models for the Now Economy" in Journal of Business Strategy.
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
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