Art Weinstein, Ph.D., is a Professor of Marketing in the Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida (USA). He is an internationally known scholar on B2B segmentation and customer value.
Dr. Weinstein specializes in providing practical strategic solutions to complex marketing problems. Customer behavior, market forces and research drive his analyses and recommendations. Art has assisted some of the leading companies in the world such as Bayer Diagnostics, Bristol-Myers Squibb, Citrix Systems, Hewlett-Packard, Intel and Motorola.
Art has written 8 books and more than 80 scholarly papers and trade articles on customer-focused marketing strategy issues.
My aim is for all of my sessions and engagements to be informative, innovative, involving and implications-oriented! I am passionate about assisting my clients solve marketing problems, create successful business models and provide new strategic insights and directions.
Presentation - The CVS Prescription for Superior Customer Value (case study), Society for Marketing Advances, West Palm Beach, Florida, November 2018
New Book Release - January 2019
Are you looking for the latest thinking on customer value and B2B segmentation?
Books, blog posts, articles, white papers, and videos can be found here!
New Book Announcement !
Superior Customer Value : Finding and Keeping Customers in the Now Economy (4th ed., 2019)
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"We selected Art Weinstein because of his expertise in business psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada