"Rich in segmentation theory and case examples."
- Philip Kotler, Northwestern University
B2B Segmentation Resources
Are you looking for the latest thinking on customer value and B2B segmentation?
Books, blog posts, articles, white papers, and videos can be found here!
New Book Announcement !
Superior Customer Value : Finding and Keeping Customers in the Now Economy (4th ed., 2019)
"We selected Art Weinstein because of his expertise in business psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
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