"Rich in segmentation theory and case examples."
- Philip Kotler, Northwestern University
B2B Segmentation Resources
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
Copyright Art Weinstein, 2019
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"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, and videos can be found here!
> Customer Value blog - click gold box on home page to read/subscribe
> Book Reviews - Journal of Marketing Analytics and Journal of Marketing Communications
> Creating Superior Customer Value in the Now Economy (Journal of Creating Value) - email me for article
Global Customer Satisfaction and Experience Management (Academy of Marketing Science)