B2B Segmentation Resources
"Rich in segmentation theory and case examples."
- Philip Kotler, Northwestern University
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
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Books, blog posts, articles, white papers, videos can be found here!
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
Copyright Art Weinstein, 2020
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> Customer Value blog - 7,300 + views, see grey box on home page - read top posts, subscribe (FREE)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> Latest Research - email me for these articles:
1. "Creating Superior Customer Value in the Now Economy" in Journal of Creating Value
2. "Business Models for the Now Economy" in Journal of Business Strategy.