B2B Segmentation Resources
"Rich in segmentation theory and case examples."
- Philip Kotler, Northwestern University
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, and videos can be found here!
> Customer Value blog - click gold box on home page to read/subscribe
> About the Book - green box
> Forthcoming research:
Creating Superior Customer Value in the Now Economy (Journal of Creating Value)
Global Customer Satisfaction and Experience Management (Academy of Marketing Science)
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada
Art Weinstein, Ph.D.
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