"Rich in segmentation theory and case examples."
- Philip Kotler, Northwestern University
B2B Segmentation Resources
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, videos can be found here!
> Customer Value blog - 5,500 + views, gold boxes on home page - read top posts, subscribe (free)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> Creating Superior Customer Value in the Now Economy article in Journal of Creating Value - just published
> Forthcoming Research
Global Customer Satisfaction and Experience Management (Academy of Marketing Science)
Art Weinstein, Ph.D.
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"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
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