B2B Segmentation Resources
"Rich in segmentation theory and case examples."
- Philip Kotler, Northwestern University
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"We selected Art Weinstein because of his expertise in business psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
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Are you looking for the latest thinking on customer value and B2B segmentation?
Books, blog posts, articles, white papers, and videos can be found here!
New Book Announcement !
Superior Customer Value : Finding and Keeping Customers in the Now Economy (4th ed., 2019)