Customer Value Resources
articles, videos & more!
Get the latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, videos can be found here!
> Customer Value blog - 7,000 + views, see gold box on home page - read top posts, subscribe (free)
> Book Reviews - Journal of Marketing Analytics & Journal of Marketing Communications
> New Article - "Creating Superior Customer Value in the Now Economy" in Journal of Creating Value
> Forthcoming Articles - "Business Models for the Now Economy" ; "Global Customer Satisfaction and Experience Management"
"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
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Art Weinstein, Ph.D.
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