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My engagements are informative, innovative, involving and implications-oriented! I am passionate about assisting my clients solve pressing marketing problems, create successful business models and provide new strategic insights and directions.

Art's Bio

  Art Weinstein

Art Weinstein, Ph.D., is Professor of Marketing in the Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida (USA). He is one of the top 5 cited researchers in the world on B2B segmentation and customer value (Google Scholar).

Dr. Weinstein specializes in providing practical strategic solutions to complex marketing problems. Customer behavior, market forces and research drive his analyses and recommendations. Art has assisted some of the leading companies in the world such as Bayer Diagnostics, Bristol-Myers Squibb, Citrix Systems, Hewlett-Packard, Intel and Motorola. 

Art has written 8 books and more than 80 scholarly papers and trade articles on customer-focused marketing strategy issues.


Blog [FREE] - Customer Value in the Now Economy

Book - Superior Customer Value, 4th ed. is now available in paperback, hardcover, e-book

Research - case studies on Walmart Plus (Journal of Business Strategy) & Royal Caribbean Cruises (Journal of Creating Value). Contact me for PDFs.