My engagements are informative, innovative, involving and implications-oriented! I am passionate about assisting my clients solve pressing marketing problems, create successful business models and provide new strategic insights and directions.
Art Weinstein, Ph.D., is Professor of Marketing in the Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida (USA). He is one of the top 5 cited researchers in the world on B2B segmentation and customer value (Google Scholar).
Dr. Weinstein specializes in providing practical strategic solutions to complex marketing problems. Customer behavior, market forces and research drive his analyses and recommendations. Art has assisted some of the leading companies in the world such as Bayer Diagnostics, Bristol-Myers Squibb, Citrix Systems, Hewlett-Packard, Intel and Motorola.
Art has written 8 books and more than 80 scholarly papers and trade articles on customer-focused marketing strategy issues.
Blog [FREE] - Customer Value in the Now Economy
Book - Superior Customer Value, 4th ed. is now available in paperback, hardcover, e-book
Research - case studies on Walmart Plus (Journal of Business Strategy) & Royal Caribbean Cruises (Journal of Creating Value). Contact me for PDFs.
Do you know how to compete in the Now Economy?
The latest thinking on customer value and B2B segmentation
Books, blog posts, articles, white papers, videos are found here!
Building Winning Business Models and Value Propositions
Customer Value in the Now Economy
Global Customer Satisfaction and Experience Management
Magical Marketing - Houdini's Formula for Entrepreneurial Success
KEYNOTE SPEECHES & WEBINARS
Art Weinstein, Ph.D.
13815 NW 20th St
Pembroke PInes, FL 33028 USA
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"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"
- Marketing Research & Intelligence Association of Canada