B2B Segmentation Resources

An Amazon Top 100 book in industrial marketing

SEGMENTING TECH MARKETS - APPLYING THE NESTED APPROACH

"Rich in segmentation theory and case examples."

- Philip Kotler, Northwestern University

B2B SEGMENTATION RESOURCES

SEGMENTING B2B TECH MARKETS VIA PSYCHOGRAPHICS

Articles - Most Read

TARGET MARKET SELECTION

RETHINKING B2B SEGMENTATION

WHITE PAPER - B2B SEGMENTATION PLANNING

Art Weinstein

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Get the latest thinking on customer value and B2B segmentation.

Books, blog posts, articles, white papers, videos can be found here!

"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"

- Marketing Research & Intelligence Association of Canada

Art Weinstein, Ph.D.

13815 NW 20th St

Pembroke PInes, FL 33028 USA

artweinstein9@gmail.com

954-309-0901

RECENT PRESENTATIONS *

> Magical Marketing - Houdini's Formula for Entrepreneurial Success

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> Global Customer Satisfaction and Experience Management

* Recordings available upon request