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B2B SEGMENTATION RESOURCES
***** Most Read Scholarly Articles *****
> Magical Marketing - Houdini's Formula for Entrepreneurial Success (Nova Southeastern University/ Truist Foundation - 7/27/21)
> Customer Value in the Now Economy (Nova Southeastern University/Truist Foundation - 6/22/21)
> Global Customer Satisfaction and Experience Management (Academy of Marketing Science - 12/13/20)
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