B2B Segmentation Resources

TARGET MARKET SELECTION

Art Weinstein

Articles - Most Read

B2B SEGMENTATION RESOURCES

SEGMENTING B2B TECH MARKETS VIA PSYCHOGRAPHICS

WHITE PAPER - B2B SEGMENTATION PLANNING

SEGMENTING TECH MARKETS - APPLYING THE NESTED APPROACH

RETHINKING B2B SEGMENTATION

An Amazon Top 100 book in industrial marketing

"Rich in segmentation theory and case examples."

- Philip Kotler, Northwestern University

Art Weinstein, Ph.D.

13815 NW 20th St

Pembroke PInes, FL 33028 USA

artweinstein9@gmail.com

954-309-0901

RESOURCES

"We selected Art Weinstein because of his expertise in B2B psychographics. There are very few people with this type of knowledge. Weinstein gave a superb presentation to our group!"

- Marketing Research & Intelligence Association of Canada

PRESENTATIONS

Do you know how to compete in the Now Economy?

The latest thinking on customer value and B2B segmentation

Books, blog posts, articles, white papers, videos are found here!

Building Winning Business Models and Value Propositions

Customer Value in the Now Economy

Global Customer Satisfaction and Experience Management

Magical Marketing - Houdini's Formula for Entrepreneurial Success

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